Sunday afternoon often means taking it easy before the workweek begins, and several Old Town Scottsdale galleries hope people will think of them when they want a relaxing day.
About 24 galleries have signed up to be a part of Mimosa Sundays, a sophisticated yet relaxed event to encourage folks to visit galleries when they are typically closed.
"We are trying to attract more people downtown on Sundays, because while some galleries are closed, we want people to know that there are plenty open," said Linda Sherer, treasurer for the Scottsdale Gallery Association and owner of LeKae Gallery.
To get the word out, flags are flying high and A-frame signs have been set up in front of the galleries to promote free mimosas and snacks.
Sherer said staying open is important for many of the galleries, especially during these financially difficult times. It is also helpful for tourists.
"Some of us need to be open on Sundays for our livelihood while others don't feel they need to be," she said. "We are in the winter season where there are a lot of tourists in town, and we get people complaining there aren't places that are open. We need to be open when tourists are here.
"It gives people something to do after church or lunch, and soon there will be no football on Sundays either so it's a great form of entertainment."
The event will be offered through March, but Sherer hopes to have it run year-round and will see how it fares in the first two months.
Galleries participating include May Gallery, River Trading Co., Scottsdale Fine Art, Leslie Levy Gallery and Gebert Contemporary, among many others.