2009: The future of drinking and dining

Virtual VIP

Everyone wants to feel like a celebrity. That means offering insider incentives (Voltaire sends “preferred diner” email discounts), exclusive invites (Noca is currently offering special truffle dishes that you can get by reservation only) or off-the-menu signature dishes and cocktails. Expect more one-night only dinners, guest chef appearances, and seasonal ingredient menus such as the white truffle wave that hit the Valley in November.